Data Services
Blog & News Centre.
DCA Loyalty powers your data-driven Rewards Program
DCA Loyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
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Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.
Data Solutions, LoyaltyMany Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting
Only 5% of Aussie marketers have a single customer view
Data-Driven MarketingThe majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.
Australian Privacy Principle (APP) guideline updates – check them out here…
Data SolutionsThe Office of the Australian Information Commissioner (OAIC) has just issued updates to the Australian Privacy Principle (APP) guidelines. Four chapters have been amended, according to the OAIC some of the main changes are… Read full story
How a Data Strategy drives bottom line results – white paper
Data SolutionsGenerated by the ADMA Data expert group from the Data Think Tank, in this paper ADMA examined; What data looks like today The opportunities and challenges organisations face in extracting value from data Where responsibility for data sits in an organisation, and how to create a data strategy Ways to activate your data … and…
Companies are at different stages in developing single customer views of data
Data SolutionsMore and more Enterprises across Australia are realising the importance of gaining a single customer view which accounts for all databases and data sources throughout an organisation.
Top tips for becoming commercially successful through data
Data-Driven MarketingGuess what? The experts also promote a single-customer view … DCA is not alone in prioritising a single-customer view. When speaking at the recent Australian Data Strategy Symposium, the head of Data@Ogilvy also advocated pulling data into a 360-degree customer view, combining transaction history, service, campaign response, channel behaviour and third-party data sources.