Data Services
Blog & News Centre.
DCA acquires Fairfax MarketBase
Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.
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Data Management Platforms and trading first party data
Data SolutionsThe emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.
Retail priorities are mobility, social staffing and a 360 view of the customer
Data-Driven MarketingThe mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
Why Your Customer Loyalty Program Isn’t Working
LoyaltyLoyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
DCA provides Melbourne Storm with a Single Customer View of members and fans
NewsDCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.
Omni-channel retail experience and the importance of Data Hygiene
Data SolutionsMyer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
DCA chosen to provide an integrated Loyalty System for Home Timber & Hardware Group
NewsHome Timber & Hardware Group (HTHG), a division of Woolworths Limited made up of retail brands Home Timber & Hardware, Thrifty-Link Hardware and Plants Plus, has chosen DCA to supply and manage an integrated Loyalty System across the three brands.