Data migration: how we make it work for youData Solutions
Read this before you migrate your data (because you will eventually!) When it comes to trying to anticipate what’s ahead for your business, a crystal ball would certainly be handy! But there is one thing we can predict with a fair bit of confidence. At some point, you will need to migrate your customer data…
Data quality remains a major barrier to growthData Solutions
Benchmark report rates data as “questionable” across key record areas. Companies are struggling to create good foundation data and maintain clean records despite acknowledging that poor data quality can hinder marketing goals, a benchmark report has found.
Data Management Platforms and trading first party dataData Solutions
The emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.
Omni-channel retail experience and the importance of Data HygieneData Solutions
Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.Data Solutions, Loyalty
Many Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting
Australian Privacy Principle (APP) guideline updates – check them out here…Data Solutions
The Office of the Australian Information Commissioner (OAIC) has just issued updates to the Australian Privacy Principle (APP) guidelines. Four chapters have been amended, according to the OAIC some of the main changes are… Read full story
How a Data Strategy drives bottom line results – white paperData Solutions
Generated by the ADMA Data expert group from the Data Think Tank, in this paper ADMA examined; What data looks like today The opportunities and challenges organisations face in extracting value from data Where responsibility for data sits in an organisation, and how to create a data strategy Ways to activate your data … and…