Data Management Platforms and trading first party dataData Solutions
The emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.
Omni-channel retail experience and the importance of Data HygieneData Solutions
Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.Data Solutions, Loyalty
Many Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting
Australian Privacy Principle (APP) guideline updates – check them out here…Data Solutions
The Office of the Australian Information Commissioner (OAIC) has just issued updates to the Australian Privacy Principle (APP) guidelines. Four chapters have been amended, according to the OAIC some of the main changes are… Read full story
How a Data Strategy drives bottom line results – white paperData Solutions
Generated by the ADMA Data expert group from the Data Think Tank, in this paper ADMA examined; What data looks like today The opportunities and challenges organisations face in extracting value from data Where responsibility for data sits in an organisation, and how to create a data strategy Ways to activate your data … and…
Companies are at different stages in developing single customer views of dataData Solutions
More and more Enterprises across Australia are realising the importance of gaining a single customer view which accounts for all databases and data sources throughout an organisation.
The perfect data partnerData Solutions, Data-Driven Marketing
DCA’s in-house data-driven marketing agency provides end-to-end solutions for enterprises across Australia Our core business is data. We have more than 20 years’ experience providing data-driven solutions across the spectrum, from simple data-quality jobs to large, complex data projects, and even the development of bespoke applications.