Articles

Identifying Investment Risk

Data for Financial Services, Data for B2B, Data Solutions

The Australian Securities Exchange reports that almost 9 million Australian adults hold investments outside their home and superannuation. And yet, Australia’s financial literacy is declining. The HILDA survey measures financial literacy as part of its ‘household wellbeing’ category. In 2020, when the last financial literacy questionnaire was completed, we learnt had been a significant decline…

Leveraging Loyalty Data to Lift Customer Experience

Data for Retail & Loyalty, Loyalty

Positive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…

5 Things to Know Before Doing Data Enrichment

Data for B2B, Data Quality, Data Solutions, Business Data

Data enrichment, sometimes called data enhancement, means adding relevant information to your data to give it more context – and make it more valuable. This might mean getting complex demographic information to develop more targeted messaging….

Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seat

Data for Nonprofits, NFP Solutions, Data Solutions

A recent news article over at the ABC caught our eye. It details how Volunteering WA employed a marketing agency to “kickstart the sector’s makeover” and successfully attract new blood from a younger generation