Data Services
Blog & News Centre.

Data enrichment, sometimes called data enhancement, means adding relevant information to your data to give it more context – and make it more valuable. This might mean getting complex demographic information to develop more targeted messaging….

Data verification is the process of checking data against an additional, authoritative data set to make sure the information is accurate. Often, data verification is used to check the accuracy of data before it informs any decisions or anything is spent acting on it.

Augmented intelligence is an AI perspective that centres humans and focuses on the enhancing and assistive role that technology can play. In short, rather than replacing humans in workplace environments, augmented intelligence is AI that makes us better at what we do.

For small businesses, automation may have a lot to offer, but it can also appear frustratingly complex and inaccessible. Perhaps there seems to be a lot to learn, and many convoluted systems to put in place or services to purchase before anything can really be achieved.

Salesforce.org’s Unite Partner Summit is now over, and in the settling dust we have the opportunity to reflect on the tremendous wealth of information shared there—and how our new knowledge can be merged into the work we do day-to-day.

Customer profiling, also called consumer profiling (or donor profiling in the non-profit space), is the process of collecting and analysing data to create personas.