Data Services
Blog & News Centre.
The path to data-driven customer loyalty is long but very rewarding
In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.
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And the winner is…
NewsAt the conclusion of another successful FIA Conference we’re pleased to announce the winner of our FIA Conference 2021 Delegate competition winner is Kimberly Shirlock of Guide Dogs Victoria.
The hidden world of marketing – Customer Relationship Management systems
Data-Driven MarketingCustomer Relationship Management systems (CRM) are the backbone of modern-day marketing. There has been unprecedented growth in spending on CRM systems; according to Garner the CRM software industry grew 15.6%
DCA Sponsors the Fundraising Institute of Australia’s Best Pivot Campaign or Initiative Award
NFP Solutions, NewsCommentators predicted going in that 2020 would be a year of emerging crises globally, but few of us here in Australia suspected that we would lack even the luxury of taking each new crisis one at a time
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
DCA achieves PCI-DSS certification for data security while processing 20M transactions
News, PCI & Privacy Act ComplianceDCA has achieved PCI-DSS certification for the 8th consecutive year. Our accreditation includes Service Provider at the highest level (Level 1) as well as Merchant accreditation.
Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Data-Driven MarketingAutomation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.