Data Services
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Data-Driven Marketing

Top tips for becoming commercially successful through data

Guess what? The experts also promote a single-customer view … DCA is not alone in prioritising a single-customer view. When speaking at the recent Australian Data Strategy Symposium, the head of Data@Ogilvy also advocated pulling data into a 360-degree customer view, combining transaction history, service, campaign response, channel behaviour and third-party data sources.

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The perfect data partner

Data Solutions, Data-Driven Marketing

DCA’s in-house data-driven marketing agency provides end-to-end solutions for enterprises across Australia Our core business is data. We have more than 20 years’ experience providing data-driven solutions across the spectrum, from simple data-quality jobs to large, complex data projects, and even the development of bespoke applications.

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Did you know we do Business Process Outsourcing?

Data Solutions, News

Our BPO customers range from corporates to charities to councils, with correspondingly diverse benefits. How can DCA help you? Outsourcing specific business functions frees up staff and resources, allowing companies to focus on key business objectives, revenue and profitability.

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Customers, opportunities and leads: your database is an investment in the future

News, Data-Driven Marketing

Strong customer and prospect databases are powerful sources for marketing activities Your database can either power your marketing activities or sabotage them. In the first instance, they give you the information necessary to ensure your messages reach the right people, as well as ensuring that the right quantity of leads are pulled into your sales funnel.