Data Services
Blog & News Centre.
DCA provides Melbourne Storm with a Single Customer View of members and fans
DCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.
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Omni-channel retail experience and the importance of Data Hygiene
Data SolutionsMyer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
DCA chosen to provide an integrated Loyalty System for Home Timber & Hardware Group
NewsHome Timber & Hardware Group (HTHG), a division of Woolworths Limited made up of retail brands Home Timber & Hardware, Thrifty-Link Hardware and Plants Plus, has chosen DCA to supply and manage an integrated Loyalty System across the three brands.
DCA Loyalty powers your data-driven Rewards Program
LoyaltyDCA Loyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.
Data Solutions, LoyaltyMany Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting
Only 5% of Aussie marketers have a single customer view
Data-Driven MarketingThe majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.
Australian Privacy Principle (APP) guideline updates – check them out here…
Data SolutionsThe Office of the Australian Information Commissioner (OAIC) has just issued updates to the Australian Privacy Principle (APP) guidelines. Four chapters have been amended, according to the OAIC some of the main changes are… Read full story