Marketing Automation- How does it deliver value for sales & marketing teams?
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For marketing?
Every CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers. So how should a CMO choose a marketing automation tool that could make their marketing budget perform better?
For sales?
One of the most significant or game-changing achievements an organisation can create is combining CRM and marketing data. The use of marketing automation tools can help sales teams become more efficient too.