Fujifilm A clearer picture through data enhancement

Data Services / Resources / Case Studies / Fujifilm A clearer picture through data enhancement

Client Requirements

To build a consistent sales pipeline and stronger marketing through segmentation FUJIFILM BI needed to undertake a data enhancement project that would ensure:

Sales coverage is suitably arranged
Optimal shaping of the total addressable market for strategic acquisition
Correctly classify customer segments, including use of industry and geographic data
Ongoing data quality with correct organisational information like ABNs, employee numbers, and revenue

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