Data Services
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Retail priorities are mobility, social staffing and a 360 view of the customer
The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
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Why Your Customer Loyalty Program Isn’t Working
LoyaltyLoyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
DCA provides Melbourne Storm with a Single Customer View of members and fans
NewsDCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.
Omni-channel retail experience and the importance of Data Hygiene
Data SolutionsMyer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.
DCA chosen to provide an integrated Loyalty System for Home Timber & Hardware Group
NewsHome Timber & Hardware Group (HTHG), a division of Woolworths Limited made up of retail brands Home Timber & Hardware, Thrifty-Link Hardware and Plants Plus, has chosen DCA to supply and manage an integrated Loyalty System across the three brands.
DCA Loyalty powers your data-driven Rewards Program
LoyaltyDCA Loyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.
Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.
Data Solutions, LoyaltyMany Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting