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How to achieve loyalty success in 2016
With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?
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7 ways a loyalty program can get you closer to your customers
LoyaltyFind out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more. But can you…
DCA acquires Fairfax MarketBase
NewsDatabase Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.
Data Management Platforms and trading first party data
Data SolutionsThe emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.
Retail priorities are mobility, social staffing and a 360 view of the customer
Data-Driven MarketingThe mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.
Why Your Customer Loyalty Program Isn’t Working
LoyaltyLoyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.
DCA provides Melbourne Storm with a Single Customer View of members and fans
NewsDCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.