DCA was selected by the Australasian branch of Viking Cruises to provide solutions to their problem of not being able to optimise their data and their data-driven marketing activities. This is mainly due to the fact that they did not have a single view of passenger activity across their many large multiple databases of customer records.
By working with Viking Cruises over the past 2 years, DCA has helped them transform their data and data-driven marketing practices. DCA has provided multiple data solutions that have enhanced Viking Cruises’ ability to utilise their Database, Salesforce CRM and Marketing Platforms for their optimum capabilities. Thanks to DCA, Viking Cruises now have control over their data and the ongoing partnership with DCA will ensure delivery of world class marketing via their Digital Marketing Cloud engine, as well as gain optimum reporting and insights via their Cloud Analytics Tool.
“A core strength of our business relationship with DCA is TRUST – powerful word, not used lightly. We trust the work DCA are doing with our data and now have the ability to use the output in not only in our multiple marketing campaigns, but also in new ways to improve and monitor our business including data driven business activity we can now report on, and it all stems back to having a trusted Data Partner.”
Jason Grant, Database Manager at Viking Cruises
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