Articles

CRM Systems 101: What are they, what can you do with them, and how do you know you need one?

Data Management, Glossary

‘CRM’ is an acronym meaning ‘customer relationship management.’ Customer relationship management describes the way an organisation administers its connections with various customers and is not, per se, a technological intervention; all businesses must manage relationships with customers. However, when we speak of ‘CRM systems’ we mean a specific kind of technology: a collection moving parts that does the heavy lifting of collecting and keeping data that relates to customers and how they engage with the organisation. This data is drawn from every interaction the organisation has with its customers and prospects, which ranges from clicking on a link on a webpage to actually making a purchase and beyond.

What is data privacy?

Compliance & Governance, Glossary, NFP Solutions, PCI & Privacy Act Compliance

When we interact with other people and organisations in the world, we reveal information like our names, what we look like, where we’re from, or other, more specific information. This is our personally identifiable information. The idea of privacy concerns all aspects of the collection, storage, dissemination and use of that information.

What is data cleansing?

Data Quality, Glossary

Data cleansing, or data cleaning, is the process of finding and removing problems with the data in a database. Those problems include incorrect, corrupt, duplicated, incomplete or outdated data.

What is data cleansing?

Data Quality, Glossary

Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.

Data democratisation: what is it and why are businesses doing it?

Data Management, Glossary

What’s data democratisation? Data democratisation has become a popular industry phrase over the past couple of years. But what does “data democratisation” mean? “Democratisation” is the act of making something accessible to everyone. A company’s data assets, of course, are a resource that shouldn’t always be freely accessed by everyone, because it can be sensitive.

What is data privacy and why is it important?

Compliance & Governance, Glossary

What is data privacy and why is it important? To get to the root of the matter, let’s start at the beginning: what’s privacy? At its most fundamental, “privacy” refers to the idea that we can restrict access to information about ourselves as individuals.