Articles

What is the Australian Death Check and why do organisations need it?

Australian Death Check, Glossary

The Australian Death Check combines information from the state and territory registries of births, deaths and marriages. It contains over three million death records and represents the only official source of national death data for Australia.

B2B Lead Generation: What is it? How do companies do it? And what tools can help you?

Industry Solutions, Data for B2B, Glossary

Lead generation is the practice of finding these potential customers — or giving them the means to find you! — and turning them into qualified leads. Lead generation is important to every business, because it’s the first step to ushering potential customers through your pipeline from awareness and consideration through to conversion. Keeping the pipeline topped up with new leads supports a stable revenue stream and enables a business to operate reliably.

What is data migration?

Data Migration, Glossary

By definition, data migration is the practice of moving data from one system to another. This sounds simple, but data migrations are often challenging because they are complicated by the way embedded data storage systems develop over time, a wide array of data dependencies and the unique requirements that businesses have for their data.

CRM Systems 101: What are they, what can you do with them, and how do you know you need one?

Data Management, Glossary

‘CRM’ is an acronym meaning ‘customer relationship management.’ Customer relationship management describes the way an organisation administers its connections with various customers and is not, per se, a technological intervention; all businesses must manage relationships with customers. However, when we speak of ‘CRM systems’ we mean a specific kind of technology: a collection moving parts that does the heavy lifting of collecting and keeping data that relates to customers and how they engage with the organisation. This data is drawn from every interaction the organisation has with its customers and prospects, which ranges from clicking on a link on a webpage to actually making a purchase and beyond.

What is data privacy?

Compliance & Governance, Glossary, NFP Solutions, PCI & Privacy Act Compliance

When we interact with other people and organisations in the world, we reveal information like our names, what we look like, where we’re from, or other, more specific information. This is our personally identifiable information. The idea of privacy concerns all aspects of the collection, storage, dissemination and use of that information.

What is data cleansing?

Data Quality, Glossary

Data cleansing, or data cleaning, is the process of finding and removing problems with the data in a database. Those problems include incorrect, corrupt, duplicated, incomplete or outdated data.

What is data cleansing?

Data Quality, Glossary

Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.