Articles
Business Data
Marketing versus Sales. Who claims glory at the end of the quarter?
Business Data, Data-Driven MarketingIt’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?
A New Year, a New Way of Resolving your Customer Data Issues
Business DataThere is a clear realisation that data is a valuable asset to any business and as such must be treated with the care and regard it deserves. IncNet, a B2B data research company, operating in Australia since 1989, provides 3 practical tips in resolving your customer data issues.