Articles
Loyalty
DCA at the Asia Pacific Loyalty Conference 2024
LoyaltyRecently, representatives from our DCA Data Services team packed off to the Asia Pacific Loyalty Conference 2024. We were delighted by the opportunity to catch up with our friends and industry colleagues and to get a feel for the current challenges and recent triumphs in the loyalty sector.
Leveraging Loyalty Data to Lift Customer Experience
LoyaltyPositive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…
The path to data-driven customer loyalty is long but very rewarding
Loyalty, Data-Driven MarketingIn a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.
Email marketing in 2020 is not just sending emails
Loyalty, Data-Driven MarketingI suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
Customer service and its challenges during COVID-19
Data Solutions, LoyaltyCustomer service is a challenging job on any day, but the challenges have only increased during the COVID-19 pandemic.
How loyalty programs deliver data wins across your business
LoyaltyData won’t just influence your loyalty program. It can change the way you do business. Generally when an organisation starts to consider a loyalty program they head straight to exploring program design, how they will award points and, of course the fun part of the equation — the rewards!
Welcome your loyalty members the right way
LoyaltyFirst impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs – that you send to…