Articles

A dozen ways marketing automation gets you there faster

Loyalty

React to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect? 

How to achieve loyalty success in 2016

Loyalty

With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?

7 ways a loyalty program can get you closer to your customers

Loyalty

Find out where your customers have been, and where they want to go next. So, you’ve got a fantastic product or service. People like it and they buy it. But you want to boost your bottom line and get new customers on board. And you want your existing customers to spend more. But can you…

Why Your Customer Loyalty Program Isn’t Working

Loyalty

Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.

DCA Loyalty powers your data-driven Rewards Program

Loyalty

DCA Loyalty – a Loyalty Application delivering members with a data driven reward experience based on a single customer view.

Is your customer loyalty program stuck in the past? DCA builds bespoke loyalty applications.

Data Solutions, Loyalty

Many Customer loyalty programs have not adapted to the digital age and are failing to engage customers, according to a new study by Capgemini Consulting