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Streamline Your Account-Based Marketing Strategy Research.
Why Research is Critical to Your Account-Based Marketing Strategy What is account-based marketing? A traditional lead generation funnel runs from the broadest part of the funnel—brand awareness—to the narrowest—converted customers. This is a strategy that diffuses your company’s resources across a broad array of potential customers, and it might use tactics like direct or electronic…
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ANZSIC vs Keywords for Procurement in FY23/24
Business DataAre you exposing your supply chain to risk and missed opportunities by not investigating alternatives to ANZSIC? The ANZSIC is by nature and intention the most general tool for business and economic statistics. Businesses that engage in a wide range of activities will nevertheless be described only by their predominant activity. For procurement professionals, a…
DCA and Dataro Discuss: Your Roadmap to AI
Data for AI“What do you need, and if you don’t have what you need, how can you get there?” Artificial intelligence is driving change across all aspects of our lives, it’s been all the buzz long before the emergence of GPT. Though, the idea of using ‘AI’-driven tools in our jobs as fundraisers still sounds a bit…
Getting Ahead of Macroeconomic Impacts
Data SolutionsMacroeconomic conditions impact your investments—so due diligence is more important than ever In the present moment in Australia, headline inflation is just coming down from a height that’s not been seen since the 1990s. Unsurprisingly, the blunt instrument of monetary policy has been whipped out and employed in hopes of taming it, so the cash…
Identifying Investment Risk
Data SolutionsThe Australian Securities Exchange reports that almost 9 million Australian adults hold investments outside their home and superannuation. And yet, Australia’s financial literacy is declining. The HILDA survey measures financial literacy as part of its ‘household wellbeing’ category. In 2020, when the last financial literacy questionnaire was completed, we learnt had been a significant decline…
Leveraging Loyalty Data to Lift Customer Experience
LoyaltyPositive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…
Driven to Success: ISUZU Australia beat their all-time sales record.
NewsDatabase Consultants Australia (DCA) are proud to announce our partnership with the Fundraising Institute of Australia.