Data Services
Blog & News Centre.

We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.

When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.

Account Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.

Every CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?

There is a clear realisation that data is a valuable asset to any business and as such must be treated with the care and regard it deserves. IncNet, a B2B data research company, operating in Australia since 1989, provides 3 practical tips in resolving your customer data issues.