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DCA Data Services uses high quality data to uncover hidden opportunities, strengths and patterns to help your business grow. From a new market, to new clients and new products, DCA uses the best data and insights to tell you who to target, when to launch, what to launch, how much to spend on marketing and what to do in order to both avoid risk and grow your business.
Upcoming changes to privacy are food for thought.
Its aim is to amend the Privacy Act 1988 in accordance with several of the recommendations from the Privacy Act Review Report. Some of the changes will be of interest to businesses that collect, store or use personal data.
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DCA at the Asia Pacific Loyalty Conference 2024
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DCA Announces Strategic Reseller Partnership with Validity DemandTools Solution
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What is data cleansing?
Modern businesses collect a lot of data. In the internet era, every transaction, visit, delivery, page view, click, and share is registered as a new data point. This is extremely useful, because that information can tell you a lot about how your business is performing and what strategies might improve that performance. But collecting a lot of data is no guarantee of data quality. And that’s where data cleansing comes in.
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Data democratisation: what is it and why are businesses doing it?
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What is data privacy and why is it important?
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Cybersecurity and Risk in the Banking Sector
Australia’s financial system needs strong data governance to buttress against cybersecurity threats It has escaped nobody’s notice that banking—for businesses as well as individuals—is increasingly digital. Commentators have been quick to point out that most transactions have been digital long time. The use of cash was declining in Australia, even before the pandemic arrived and…
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Deceased Customers and Fragmented Systems Expose Organisations to Risk
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Can we still trust our SME lending predictions?
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Australian banking sector must leverage data for success.
Australia’s banking and finance sector has seen some turbulence in the last several years. Although it might outwardly appear that shifts in the competition landscape are disparate and unrelated, they do all have one thing in common: organisations looking to get ahead are going to need excellent data strategies. Royal Commission and reporting The 2019…
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Rationalising Your Technology Stack 101
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Supplier research 101: why should we research our suppliers?
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Identifying Investment Risk
The Australian Securities Exchange reports that almost 9 million Australian adults hold investments outside their home and superannuation. And yet, Australia’s financial literacy is declining. The HILDA survey measures financial literacy as part of its ‘household wellbeing’ category. In 2020, when the last financial literacy questionnaire was completed, we learnt had been a significant decline…
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ANZSIC vs Keywords for Procurement in FY23/24
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Risky Business? Assessing Risk in the Australian Construction Sector
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Streamline Your Account-Based Marketing Strategy Research.
Why Research is Critical to Your Account-Based Marketing Strategy What is account-based marketing? A traditional lead generation funnel runs from the broadest part of the funnel—brand awareness—to the narrowest—converted customers. This is a strategy that diffuses your company’s resources across a broad array of potential customers, and it might use tactics like direct or electronic…
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Getting Ahead of Macroeconomic Impacts
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DCA and Dataro Discuss: Your Roadmap to AI
Read moreLeveraging Loyalty Data to Lift Customer Experience
Positive vibes only: reduce your reliance on complex tools and leverage your loyalty data to lift your customer experience Over the past few years we’ve seen a move to really prioritise customer experience. In 2021, customer service leaders reported that the expectations of customers were at an all-time high and that, mostly, they didn’t have…
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Director IDs Required by November 30th
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What is data privacy?
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5 Things to Know Before Doing Data Enrichment
Data enrichment, sometimes called data enhancement, means adding relevant information to your data to give it more context – and make it more valuable. This might mean getting complex demographic information to develop more targeted messaging....
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The Anatomy of a Data Migration
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Why do organisations need data verification?
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What’s augmented intelligence?
Augmented intelligence is an AI perspective that centres humans and focuses on the enhancing and assistive role that technology can play. In short, rather than replacing humans in workplace environments, augmented intelligence is AI that makes us better at what we do.
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Automation for small businesses
Read moreSalesforce.org’s Unite Partner Summit Wrap Up
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Customer profiling: what is it and how do you do it?
Customer profiling, also called consumer profiling (or donor profiling in the non-profit space), is the process of collecting and analysing data to create personas.
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Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seat
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Data breaches and leaks
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How to achieve a single customer view
A single customer view (also referred to sometimes as a 360 customer view) is the practice of collecting all requisite information across separate sources and aggregating it into one single, comprehensive record for each customer.
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Salesforce.org Data Migration Best Practices
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Customer Service After Covid
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5 donor profiles you should be using for Christmas appeals
Our data-driven fundraising experts have identified these 5 key types of donors who you need to consider during your seasonal appeal
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10 ways to make your Christmas appeal easier and more efficient
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DCA-Nonprofit International Consulting Partner for Salesforce.org
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What is donor data cleansing and why is it key to Christmas appeal success?
This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investment
Read moreSuperannuation regulations are changing, and superannuation organisations must follow suit
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Privacy Legislation changes in NZ have implications for Australian businesses
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The review of the Privacy Act 1988 could bring us closer to a solution to Australia’s byzantine privacy regulations
The Review of the Privacy Act 1988 is the Australian Government’s response to the recommendations made following the ACCC’s Digital Platforms Inquiry. The Inquiry’s final report was published in July 2019 and told us what we, by and large, already suspected
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The path to data-driven customer loyalty is long but very rewarding
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DCA Sponsors the Fundraising Institute of Australia’s Best Pivot Campaign or Initiative Award
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Email marketing in 2020 is not just sending emails
I suspect we all felt that first rush of COVID-19 related emails in our inboxes. Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.
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Customer service and its challenges during COVID-19
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DCA achieves PCI-DSS certification for data security while processing 20M transactions
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Customer behaviour and national regulations are changing rapidly. Your marketing automations must keep pace.
Automation is a powerful and flexible tool for marketers. Most companies currently use some form of marketing automation in their digital marketing campaigns. But its not a “set and forget” system.
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Data Visualisation – Are you making the most of your data?
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Is there such a thing as a bad lead?
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Driving an exceptional customer experience; Technology and a 360 degree customer view
It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.
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How do you make sure your event is attended—by the right people?
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Consumers show businesses how to use voice search
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Three things you need to understand to make Augmented Intelligence work for your business
When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.
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Account Based Marketing- A Data Driven Approach for IT
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What will marketing automation really do for you?
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Marketing versus Sales. Who claims glory at the end of the quarter?
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DCA announce partnership with the Australian Loyalty Association
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Driven to Success: ISUZU Australia beat their all-time sales record.
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The Salesforce World Tour 2024…and that’s a wrap!
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Tax-Time Tips for Data-Savvy Fundraisers
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The ancient roots of generative AI
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FIA Conference 2024: Data Driving Purpose
Read moreHow to Keep Up with Changes in Data Privacy
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Children’s Cancer Institute Harness the Power of Relationships for Fundraising Success
Read moreWhat is data cleansing?
Read moreLead Acquisition
DCA has the capacity and expertise to be your data partner on an ongoing, or subscription basis. A subscription to our IncNet Marketbase platform means that we can help guide sales and marketing efforts in the longer term and keep data accurate and fresh on a constant basis.
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