DCA bags Universal Magazine’s data cleansing & de-dupe job

It is exciting times for DCA as Universal Magazinesis DCA’s first Subs Plus client to take advantage of Subs Plus’s additional data cleanse and de-dupe services.

The role of DCA’s Data Services team included:

  • Data auditing and establishing the quality of Universal Magazine’s database
  • Data cleansing of Universal’s entire customer database
  • Identifying duplicate records and de-duplication of Universal’s data
  • Consolidation of the duplicated records within the data, in order to create a single view for each customer
  • Providing a comprehensive report of the data cleanse and de-dupe outcomes

May 2013

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