It is exciting times for DCA as Universal Magazinesis DCA’s first Subs Plus client to take advantage of Subs Plus’s additional data cleanse and de-dupe services.
The role of DCA’s Data Services team included:
- Data auditing and establishing the quality of Universal Magazine’s database
- Data cleansing of Universal’s entire customer database
- Identifying duplicate records and de-duplication of Universal’s data
- Consolidation of the duplicated records within the data, in order to create a single view for each customer
- Providing a comprehensive report of the data cleanse and de-dupe outcomes