Data Services
Blog & News Centre.

Database Consultants Australia (“DCA”), a leading provider of market and customer intelligence data businesses throughout Australia and New Zealand is pleased to announce that it has acquired Fairfax’s MarketBase division. MarketBase customers will now have ready access to DCA’s complete range of quality data networks and comprehensive data support services and technologies.

The emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.

The mindset of retailers needs to shift from B2C to Me-2-B says Salesforce EVP Shelley Bransten, Head of Retail/Consumer Products. And she says, finally, the age old problem of delivering a 360 degree view of the customer remains more of an aspiration than a reality for many retailers.

Loyalty shouldn’t be a data-driven gimmick for capturing customers and market share. It is one of those rare virtues that can be both a means and an end for new value creation in healthy relationships between consumers and companies.

DCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.

Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.