Articles
Data-Driven Marketing
Consumers show businesses how to use voice search
Business Data, Data-Driven MarketingWe’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.
Account Based Marketing- A Data Driven Approach for IT
Business Data, Data-Driven MarketingAccount Based Marketing (ABM) is a concept in Marketing that has been around for a long time, but like many trends in the market interest is heating up, especially in large IT organisations.
What will marketing automation really do for you?
Data Solutions, Business Data, Data-Driven MarketingEvery CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.
Marketing versus Sales. Who claims glory at the end of the quarter?
Business Data, Data-Driven MarketingIt’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?
Achieving unique and personalised customer experiences through data and technology disruption
Data-Driven MarketingDCA recently co-hosted an Executive Luncheon with AADL during the ADMA Global Forum Event in Sydney with Senior Marketing Leaders. In an open forum format presented by Clare Smith (Director, Digital and Customer Marketing) from Roadshow Films, we delved deep into the factors required to succeed in delivering unique and personalised customer experiences through optimal use of data and technology.
Data audit: First step to meet new privacy changes
Data-Driven MarketingEOFY and privacy law changes signal right time for a Data Audit – Book your Audit by June 30! As part of the Privacy Act, you must be able to ensure the integrity of your consumer’s data and safeguard your data processes.
Stop hesitating. Use your data and make your next move with confidence
Data-Driven MarketingWouldn’t it be nice to take the guesswork out of your marketing? With good data, you can. The verdict is well and truly in. Data has become an ‘indispensible asset’ to marketing and advertising efforts.