8 ways DCA can enhance your data-driven marketing

Whether you use us a little bit or a lot, you’ll see your data reach new heights.

One piece of advice we are confident telling our clients is that data-driven marketing is here to stay and that a well thought-out investment in it will be worthwhile.

Yet data is a fast-changing space. Keeping up with “what you can now do” with data takes effort. And not all organisations have expertise on every aspect of data-driven marketing.

But it’s ok. That’s our job.

At DCA we partner with organisations to provide a complete range of data-driven marketing solutions. Whether you just need advice setting up so you can hit the ground running, or you want us to work with you from strategy to implementation, here are eight ways we can help.

1. Start or improve your data-driven marketing capabilities
Do you already have data-driven marketing capabilities in place but want to expand on them or check that you are getting the most from your data? Perhaps you want to outsource some of your digital marketing activities — anything from campaign development to execution?

Or if you are starting out, you might need someone with data marketing expertise to help with your high-level strategy?

If you answer ‘yes’ to these scenarios – and everything in between – let us know. Be it at a strategic or tactical level, DCA can help out as much or as little as you need depending on the capabilities and resources within your organisation.

2. Help you know…what you need to know
You want the best commercial return on your data and marketing activities, right?

To achieve this, you’ll need to confidently answer these questions: What data do you want to capture? How can you capture more data? How should you collect data? How should you structure it? Where will you keep it? How will you get data to flow between your MarTech stack and business intelligence tools?

And these questions are just the start!

After more than 20 years in the game and working with all types of businesses and customers, we know what questions you should be asking to ensure your data works for you.

3. Create the right journey for individual customers
Although 86% of senior-level marketers agree that it’s absolutely critical or very important to create a cohesive customer journey, only 29% rate themselves as effective at it, according to a Salesforce report on marketing leadership.

We can help you create a customer journey that complements your data strategy and helps you achieve a Single Customer View.

We can also manage the more tactical elements, such as email, communication delivery and reporting, while your organisation or its agency takes care of creative and content.

4. Provide ongoing analysis and testing
One of the fantastic things about data-driven marketing is that it helps you to make the right decision faster — or in ‘real time’ if you prefer!

When developing your data strategy and marketing activities, we continually gather and analyse data. We use these insights to test and learn, which drives further marketing activity and knowledge every step of the way.

5. Customise your reports
If your organisation takes the “if you can’t measure it, you can’t manage it” approach, then it will welcome our reporting capabilities.

We align reports to your business objectives to make sure you can report on the right aspects. It also gives marketers the metrics to really prove their value, and who doesn’t want that?

6. Deliver marketing automation
We’ve previously highlighted how marketing automation can inject new life into your loyalty program, but there’s other areas of marketing activities that will benefit from automation.

We can help both B2C & B2B clients understand how to track customer behaviour and patterns at different stages of the customer journey, and with different touch points, and how to use this information for effective automation.

7. Boost your social media
Social Media Applications can form the bridge between social-broadcast and data-driven marketing – be it viral marketing, brand awareness, referral generation, mirroring marketing campaigns or market research.

Some companies struggle to grasp how to engage fans and followers and convert them into direct marketing programs. A basic email address if often only necessary to start targeting your fans and followers with specially-designed games, contests and polling apps, which can be deployed into social media channels. DCA can assist with bridging the gap between your data and social strategy.

8. Manage your mobile marketing
It’s no secret that Australians are using mobile devices for core daily interactions for a range of products and services – from online shopping to paying bills to booking entertainment. Mobile can be a powerful platform in an organisation’s cross-channel strategy, but can also be used in isolation.

If you haven’t got the full picture on how your data can influence your mobile marketing, then we can help you get it. We can set up and send accurate, efficient and effective mobile and SMS communications. Mobile marketing is an excellent way for customers to see you as relevant and keep you ‘top of mind’.

That rounds out eight ways we can help you with your data-driven marketing activities.

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