Data Services
Blog & News Centre.

The facts on how DCA can help your data and marketing technologies reach new heights. An increasingly digitised world means that there is more potential than ever for marketers to access data about their customers.

First impressions count. So when you start contacting new loyalty program members, you want to make sure you get off on the right foot. It’s worth putting some time and thought into what we call a “welcome series”. That is, the first lot of emails – or perhaps some SMSs ­– that you send to…

Benchmark report rates data as “questionable” across key record areas. Companies are struggling to create good foundation data and maintain clean records despite acknowledging that poor data quality can hinder marketing goals, a benchmark report has found.

React to customers in real time and scale marketing for ROI wins Feel like your ‘batch and blast’ emails aren’t hitting the mark? Do you have some great information about your loyalty members, but don’t know how to use it to maximum effect? 

DCA was selected by the Australasian branch of Viking Cruises to provide solutions to their problem of not being able to optimise their data and their data-driven marketing activities.

With a proven positive impact on the bottom line, customer loyalty programs are becoming a must-have for business. But where should you steer your thinking – and upcoming budget – to make sure your loyalty program delivers in 2016?