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Guess what? The experts also promote a single-customer view … DCA is not alone in prioritising a single-customer view. When speaking at the recent Australian Data Strategy Symposium, the head of Data@Ogilvy also advocated pulling data into a 360-degree customer view, combining transaction history, service, campaign response, channel behaviour and third-party data sources.

DCA’s in-house data-driven marketing agency provides end-to-end solutions for enterprises across Australia Our core business is data. We have more than 20 years’ experience providing data-driven solutions across the spectrum, from simple data-quality jobs to large, complex data projects, and even the development of bespoke applications.

DCA’s client had replaced its old CRM system and needed to migrate approximately 30,000 records to the new Salesforce system, with data first mapped to fit its customised system.

Beware of these pitfalls and risks when transferring your data to new computer systems or storage formats. Click here to understand 10 common migration mistakes.

Our BPO customers range from corporates to charities to councils, with correspondingly diverse benefits. How can DCA help you? Outsourcing specific business functions frees up staff and resources, allowing companies to focus on key business objectives, revenue and profitability.

Strong customer and prospect databases are powerful sources for marketing activities Your database can either power your marketing activities or sabotage them. In the first instance, they give you the information necessary to ensure your messages reach the right people, as well as ensuring that the right quantity of leads are pulled into your sales funnel.