Articles
Data Solutions
Customer service and its challenges during COVID-19
Data Solutions, LoyaltyThe contact centre landscape looks different in 2025. However, businesses learnt a lot about where their processes were most — and least — resilient to sudden operational changes.
Supplier research 101: why should we research our suppliers?
Data SolutionsA risk-aware supply chain is essential in cushioning your business for shocks, and that means supplier research. There are many great reasons to ensure you’re aware of any risks associated with your suppliers.
The Anatomy of a Data Migration
Data Solutions, Data-Driven MarketingData migration means moving data permanently from one storage system to a different one. There are varied reasons for undertaking a data migration, from the obsolescence of older systems to novel marketing tools offered by a newer one that empowers a marketing strategy.
Getting Ahead of Macroeconomic Impacts
Data SolutionsMacroeconomic conditions impact your investments—so due diligence is more important than ever In the present moment in Australia, headline inflation is just coming down from a height that’s not been seen since the 1990s. Unsurprisingly, the blunt instrument of monetary policy has been whipped out and employed in hopes of taming it, so the cash…
Identifying Investment Risk
Data SolutionsThe Australian Securities Exchange reports that almost 9 million Australian adults hold investments outside their home and superannuation. And yet, Australia’s financial literacy is declining. The HILDA survey measures financial literacy as part of its ‘household wellbeing’ category. In 2020, when the last financial literacy questionnaire was completed, we learnt had been a significant decline…
5 Things to Know Before Doing Data Enrichment
Data Solutions, Business DataData enrichment, sometimes called data enhancement, means adding relevant information to your data to give it more context – and make it more valuable. This might mean getting complex demographic information to develop more targeted messaging….
Why do organisations need data verification?
Data Solutions, Data-Driven MarketingData verification is the process of checking data against an additional, authoritative data set to make sure the information is accurate. Often, data verification is used to check the accuracy of data before it informs any decisions or anything is spent acting on it.