Articles

What’s augmented intelligence?

Data Technology, Data Solutions

Augmented intelligence is an AI perspective that centres humans and focuses on the enhancing and assistive role that technology can play. In short, rather than replacing humans in workplace environments, augmented intelligence is AI that makes us better at what we do.

Targeting a new demographic is fraught with potential pitfalls—but it’s easier with data in the driver’s seat

NFP Solutions, Data Solutions

A recent news article over at the ABC caught our eye. It details how Volunteering WA employed a marketing agency to “kickstart the sector’s makeover” and successfully attract new blood from a younger generation

Data breaches and leaks

Data Solutions, PCI & Privacy Act Compliance

We store personal data for diverse purposes: health services store patient information, retailers store past purchases and buyer preferences, charitable organisations store information about past donations. In some cases, organisations are required to hold onto this information for tax or other compliance purposes.

How to achieve a single customer view

Data Solutions, Data-Driven Marketing

A single customer view (also referred to sometimes as a 360 customer view) is the practice of collecting all requisite information across separate sources and aggregating it into one single, comprehensive record for each customer.

Customer Service After Covid

Data Solutions, Business Data

Customer experience’ has been an industry watchword for years – and with good reason. Customers want, and now expect, a strong customer experience every time they engage with a brand.

What is donor data cleansing and why is it key to Christmas appeal success?

NFP Solutions, Data Solutions

This year, when many non-profit organisations are reeling from the tangled social and financial effects of the pandemic and being forced to do more with less, the key to Christmas appeal success will be reducing waste and improving return on investment

Superannuation regulations are changing, and superannuation organisations must follow suit

Data Solutions, Business Data

Superannuation regulations have changed a lot over the past ten years. Those changes are sweeping and ongoing, so the industry has experienced pressures it never had to account for before.