Articles
Data Solutions
What will marketing automation really do for you?
Data Solutions, Business Data, Data-Driven MarketingEvery CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.
How DCA helped a Queensland Not for Profit create a single source of truth and save more animals.
Data SolutionsAWLQ engaged DCA to help migrate to a new Salesforce CRM, cleansing, validating, and deduplicating their data to deliver real fundraising results.
5 Simple Steps for Higher Quality Data
Data SolutionsPicture this: You’re making vital choices that impact a significant project, and need to use data to better inform those choices. Unfortunately, you’ve got legacy systems galore, your database is being fed by multiple sources, all of them have different rules, and you’ve got no time or budget to embark on a serious data journey…
How we can be a ‘Data Switzerland’ for you and others
Data SolutionsAt DCA, we can act as the independent third party data solution provider that enables two or more organisations that want to leverage each other’s databases.
Think of us as a ‘Data Switzerland’ if you like.
Data migration: how we make it work for you
Data SolutionsRead this before you migrate your data (because you will eventually!) When it comes to trying to anticipate what’s ahead for your business, a crystal ball would certainly be handy! But there is one thing we can predict with a fair bit of confidence. At some point, you will need to migrate your customer data…
Data quality remains a major barrier to growth
Data SolutionsBenchmark report rates data as “questionable” across key record areas. Companies are struggling to create good foundation data and maintain clean records despite acknowledging that poor data quality can hinder marketing goals, a benchmark report has found.
Data Management Platforms and trading first party data
Data SolutionsThe emergence of DMPs has opened up new opportunities in the marketing space for utilising data and digital channels…… and clients are willing to trade first party data amongst themselves to create a broader data set.